FACT: FLAVOR EMERGES WITH A BIT OF WARMTH
This is TRUE! We’ve all been stooped by advertising campaigns by Budweiser and Coors Light. The advertisement bottles are cold enough to drink when the mountains on the bottle turn from white to blue. Beer is actually best consumed warmer, around 46 to 50°F. You will normally see draft beer served between 38 and 42°F. Flavor and aroma are reduced when it is cold. You can warm the beer by cupping it in your hand for a couple minutes and your beer will be at the right temperature. Now you’ll actually taste the flavor of the beer.